Marketed by Booker as a retail club, Shop Locally is a monthly promotions package allowing retailers to drive sales and profits. Having an image which wasn’t in tune with its high value to club members, Booker’s Retail Support Department wanted us to bring it up to date and make it more attractive.

With a more emphatic use of colour and typography, we redesigned the logo, communications and point of sale items so that the brand now accurately reflects the positive impact it can have on profits.