Privacy policy

First Sight, is a company registered in England and Wales as First Sight Design Ltd (“First Sight”, “we”, “us” or “our” in this policy). Our general Terms & Conditions can be requested by email – a PDF file will be provided shortly after your message has been received and processed by us.

If you have any questions or comments about this privacy policy please contact us:
First Sight Design Ltd, The Warren, Chesham, Bucks HP5 2RY
Telephone: 01494 783390

We are committed to protecting and respecting your privacy. This policy explains the following:

  • What information we may collect about you
  • How we use information we collect about you
  • Whether we disclose your details to anyone else, and
  • Your choices and rights regarding the personal information you have provided.

Our website may contain hyperlinks to websites owned and operated by third parties. These third-party websites may have their own privacy policies and we recommend you to review them. We do not accept any responsibility or liability for the privacy practices of such third parties and your use of them is at your own risk.

We collect and process information which may include your personal data. You may give us information about you by contacting us with your enquiries and in the process of working with you or others in your organisation. Such information can include name, address, telephone number and email address.

Website usage (analytics)
We do not directly track any user information. Any user activity is tracked through a third party analytics provider called Google Analytics. Such information includes:

  • number of visitors to our website
  • pages visited while at the website and time spent per page
  • page interaction information, such as scrolling, clicks and browsing methods
  • websites where visitors have come from and where they go afterwards
  • page response times and any download errors
  • other technical information relating to end user device, such as IP address or browser plug-in.

You can always choose to enable or disable cookies in your internet browser. By default, most internet browsers accept cookies but this can be changed. For further details, please consult the help menu in your internet browser.
If you would like to opt-out of Google Analytics monitoring your behaviour on our website please use this link:

Information about you collected from third parties
We may collect personal data about you from third party service providers if required to comply with our legal obligations. This may include information to check your identity and prevent fraud or other illegal activities.

We keep personal information confidential, but may disclose it to our personnel, suppliers or subcontractors insofar as it is reasonably necessary for the purposes set out in this privacy policy. However, this is on the basis that they do not make independent use of the information and have agreed to safeguard this information.

In addition, we may disclose your information to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies) in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

We may use and retain personal data where we need to perform the contract we are about to enter into or have entered into, such as:

  • registering you as a new client
  • keeping track of contractual agreements.

We may also use and retain the personal data you provide to us when requesting our services to pursue our legitimate interest of providing our services to you, such as:

  • responding to your enquiries
  • providing you with information and updates about the services we provide.

We may analyse certain types of information that you submit to us for the legitimate interest of improving the services we offer to you and to provide you with a bespoke, tailored service. We may share your personal data with third-party providers and suppliers for the performance of delivering our service under the contract between you and First Sight, including processing payments and delivering material to you in accordance with your instructions.

If you use a third-party payment service provider to process payment for our services, it is likely that they will store, collect and process your payment details over SSL (Secure Sockets Layer). When using these payment providers, our servers do not have access to your payment details.

Compliance and Prevention of fraud and illegal activity
We may process personal data for the legitimate interests of ensuring that use of our services is lawful and non-fraudulent, does not disrupt the operation of our services, does not harass our staff or other individuals, and to enforce our legal rights and comply with our legal obligations, including compliance with anti-money laundering regulations (if, and where, applicable). We process personal data for the legitimate interest of complying with HMRC requirements by retaining records of customer purchases and transactions. Where we reasonably believe that you are, or may be, in breach of any of the applicable laws, we may use your personal information to inform relevant third parties such as your email/internet provider or law enforcement agencies about the content.

We may at times use various forms of marketing to provide you with promotional materials about our services. We may process the contact information that you provide to us (either via our website, through business cards, by email, or any other contact method) for the purposes of marketing in accordance with our legitimate interests to send you information about our business and future events.

If you would like to be excluded from communications of this kind, please contact us at or click unsubscribe in the marketing email if applicable.

We use Google Analytics to understand how visitors use our website and to compile reports on website activity. This processing is necessary for us to pursue our legitimate interest in improving our website and providing a more relevant service to our customers. This information is not used to develop a personal profile of you.


You have the following rights over the way we process personal data relating to you. We aim to comply without undue delay in response to any requests by you:

  • for a copy of data we are processing about you and to have inaccuracies corrected
  • to ask us to restrict, stop processing or to delete your personal data
  • for a machine-readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer, and
  • to make a complaint to a data protection regulator.

Please send your requests to


We will hold your personal information on our systems for as long as is necessary for the relevant purpose and to maintain business records for tax, legal and regulatory reasons, or as otherwise described in this privacy policy. In the context of our research and records relating to sales and ownership of work provided by us to assist with checks on authenticity, provenance and title, we will keep this data for as long as the record is relevant to our legitimate business interest and the public interest.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may make your personal data anonymous (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.


We do not knowingly solicit data from, or market to, children under the age of 18. If a parent or guardian becomes aware that their child has provided us with information without their consent, they should contact us at We will delete such information from our files within a reasonable time.


We will take all reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. Please be aware that, although we endeavour to provide reasonable security for the information we process and maintain, no security system can prevent all potential security breaches.


We will notify you of any changes to this policy by email, or in this website.