In order to boost sales, Booker’s retail brand, Budgens, runs a series of promotions throughout each year. They asked one of their design agencies, Lick Creative to invent some new ideas for 2023. In turn, Lick called on us to add to their proposals.

Budgens selected our ‘fireworks’ design, which they used in a very large number of point of sale items and communication material. Below are a few examples. Please note that Fred’s also worked direct, in house, with Budgens’ marketing and communications teams.